Autumn 2004 (12.3)
Calling All Book Lovers
tour through the Baku's Old City wouldn't be complete without
visiting its one and only book shop-Book Store No. 97. It's a
small, rather non-descript shop, at least from outward appearances.
In fact, it's rather easy to miss this little shop despite its
prime location directly behind Baku's most famous landmark -
the Maiden's Tower.
Enter the shop and you immediately sense that you're in the presence
of someone who has a great love for books. And it's true. Elman
Mustafayev, who manages the shop, has spent the last 36 years
involved with books.
The walls of the small single room of this bookstore are painted
in a subtle shade of pastel bluish gray, depicting scenes from
medieval Azerbaijani literary works - Nizami, Fuzuli and Nasimi.
One scene shows a game of chess being played in medieval times.
According to Elman, the paintings were done in 1978 when the
bookstore was first established. Prior to that, the building
had been used as a shop for roasting sheep innards - intestines,
livers, kidneys and other delicacies-often considered 'poor man's
food'. But then the building caught fire, and the Soviet municipal
government decided to use it for something else. At first, they
considered opening a flower shop, but eventually settled on turning
it into a bookshop.
Browse till Your
Heart is Content
quiet and calm demeanor encourages customers to spend all the
time they want browsing through the books. As he likes to say:
"Once they asked Marx what his favorite activity was. 'Browsing
through books', he replied. And so like Marx, we want our clients
to browse through the books as much as they want."
Left: Elman Mustafayev manages
the bookstore behind
Maiden's Tower - a wonderful treasure cove of books
related to literature, art and history.
Elman offers quite a wide, well chosen, selection of books. They're
mostly related to his own interest in the humanities, not hard
The major sections of the store deal with literature-epics, poetry,
novels and short stories. But he offers history and art books
as well. Primarily, the books are published in Azeri and Russian,
but English, French, German, Persian, Arabic and Turkish are
also offered. There's even a Russian-Chechen dictionary that
was published earlier this year in Baku since there are quite
a few Chechen refugees in Azerbaijan these days.
Elman is always quite willing to offer advice to his customers.
He has read most of the books that he sells. His list of favorite
authors is quite long - Nizami, Fuzuli and Nasimi among Azerbaijan's
classic poets; Firdowsi, Hafiz and Sadi from Persian literature;
and Shakespeare, Byron, Balzac, de Maupassant and Kafka among
began working at this Book Store No. 97 in 1985. Prior to that,
he had pursued other professions, starting out first as a cook.
Then he took up electrical engineering and music. In fact, he
used to play tar, a traditional stringed instrument in the National
Folk Instruments Orchestra. But it was his love for books that
caused him to take up Bookstore Management with the Department
of Book Science of Commodities and Bibliography at Baku State
Elman says he could have entered other professions and made more
money, but that money was never his main goal in life. His greatest
joy comes from being surrounded by books and sharing their knowledge
and wisdom with others.
He gets great fulfillment when people express their gratitude
to him - when they tell him that they wouldn't have been able
to find a specific book without his help. He feels that by propagating
books, he helps to raise the intellectual, cultural and scientific
level of the community, and he takes great pride in knowing that
many students earned their Master's and Doctorate degrees and
some have even become Academicians with the help of books from
some people think that interest in books is waning, Elman thinks
the opposite is true - that people are becoming more interested.
"This is a transitional period," he observes. "It's
just that people don't have the financial means to buy books.
Besides, they're much more expensive now than they were during
the Soviet period."
Elman says that after Azerbaijan gained its independence, there
were changes in people's attitudes towards history, literature
and many other different spheres. And so people are getting more
interested in books, especially Azerbaijani history.
"During the Soviet period, the Communist perspective was
propagated," he observes. "Now people are hungry to
read books that reflect our true history. They are eager to learn
about our roots." Elman identifies the younger generation
- mostly students - as being among his major clientele. Quite
a few foreigners also visit his bookstore.
Elman is quite optimistic about the future of Azerbaijani literature.
He says that even though there are numerous shortcomings in book
publishing these days, still the government is trying to carry
out important measures to overcome these difficulties.
example, in Spring 2003, President Ilham Aliyev signed a decree
to republish Azerbaijan's Classic Literature and World Classic
literature series in the new Latin alphabet. These volumes existed
in the past but in the Cyrillic alphabet.
Now with independence in late 1991, Azerbaijan has adopted a
new modified Latin alphabet. So now the classic literature is
starting to be republished.
Elman sees this as a great contribution to the young generation
because children are being taught the Latin script at school
and many of them can't read Cyrillic any more. Another significant
milestone will take place when Azerbaijan's Encyclopedia is published.
Of course, there are some drawbacks and disadvantages today when
compared with the Soviet period. Since independence, many people
to write and since there is no censorship, the quality of works
- whether it be prose or poetry is not very high. "Of course,
no one should interfere with this process, but literature demands
quality," he says. "It's important to raise the level
of taste among readers so that they will choose quality works
themselves. That way, the bad writers won't succeed in selling
their works and the level of literature will rise."
one more unique feature about Elman's bookstore. He still offers
some of the cheapest prices in town. Maybe that's why there's
always clientele in his shop, no matter what time you stop by.
Elman still likes to use an abacus for totaling the sales. He
has a calculator, but prefers the abacus because it has been
used from olden times. "One doesn't have to rely on electricity
to use it. Nothing can ever go wrong with it. It can never confuse
you," he says.
The more books Elman sells, the happier he is not just from a
commercial point of view. It's more important for him to know
when people read the intellectual level rises. For Elman, nothing
offers greater spiritual value than do books. No matter how much
computer technology or the Internet develop, nothing will ever
take the place of physically holding a book that you dearly love
in your hands.
(12.3) Autumn 2004.
© Azerbaijan International 2004. All rights reserved.
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